The beginning of a new project

September 1st, 2010  / Author: Saxxy

I love when a new project starts. It is so fresh and unadulterated. Some days, there is nothing better than grabbing a cup of coffee, a pen, some paper and brainstorming. Allowing consciousness to stream herself (yes, my brain undoubtedly is a female) onto a sheet of paper, just a plethora of ideas coloring and forming the new project.

To be able to combine creativity with results, to design a piece that is not just aesthetically  pleasing, but (and I hate to say it, but more importantly) achieves the desired goal is a fun challenge to undertake. So many factors have to be considered (in no particular order):

1. Demographics of Target Audience
2. Goal of the piece/Desired results
3. Scope of the project, what all is involved, what are the many pieces?
4. Budget
5. Die cuts, paper choices, foil embossing…what is the best approach to achieve the goal?
6. Deadlines: what do we have time for?
7. Tone of project/event/company
8. Alignment with branding
9. What has been done in the past? How was it successful?
10. How can we differentiate the new piece?

So many things to consider. It is a great process I shall be starting now. I  hope to present at least 10 ideas for consideration. And once I present the ideas, the sketch phase begins!

Organized

August 6th, 2010  / Author: Saxxy

Chaos often breeds life...

As of late, I have fallen behind on my organization skills. For many of us, work gets a bit busy, life gets a bit crazy and our organization begins to disintegrate. I love this quote because it reminds me how important it is to cultivate good and efficient work habits to be a successful Graphic Designer.

Orderly habits I would like to cultivate:

Clear space, Clear mind

When my desk and surrounding area are clear of clutter, I am able to focus on the work at hand. My eyes aren””t flitting around absorbing the massive amounts of crap around me. Rather, they remain attentive to the details of my project. Additionally, I don”t have the “I should really organize my work space” thought floating around in my mind constantly.

One notebook to keep everything in

I love paper. I have tons of random pads of paper. I have “To Do List” pads, “Notes” pads, legal pads, blank paper, pads from vendors, yellow sticky notes, miniture sticky notes, page marking stickies…I could go on. But on top of all those random pads scattered all over my desk, I have a spiral notebook that has a notes section, a to do section, a date section all on one page. In one location, I have a source that accomplishes all the randomness. So, in an effort to consolidate, the random pads of paper will be put aside.

I read somewhere once to limit the amount of goals you take on at once. This allows you to focus on the goals and not be scattered. In honor of this idea, I shall keep it to two new habits to form.

Though as a side note, I hope to establish a daily sketch. I”m going to try to post them to keep me accountable.

5 things I wish I knew when designing my website

July 19th, 2010  / Author: Saxxy

As stated in my last post, I just finished designing my website. I am a print designer, so making the transition to the web was a bit more challenging than expected for me. Code can, at times, be a challenge. But I did my research and used a variety of sites to help me accomplish my design goals. A few of the sites I used were:

And countless blog posts exhibiting examples of wonderful sites categorized into specific areas: minimalist, illustrative, grunge, watercolors, etc. The list is endless. I researched and researched and researched trying to understand everything I could so that I could build a perfect site. And these sites and all of the tutorials I read were incredibly helpful. I learned a lot by reading through these sites. So thanks to those writers and all the others who offered inspiration in my site-building quest.

However, at the end of this process, there are a few things I wish those tutorials I had read said. Here is a brief list.

Just do it
It took me a year and a half to design my site. Well, that isn”t exactly true. It took me about 2.5 months to actually design it, and the rest of the time was spent researching and perusing other sites to see what other people were doing. I was so busy looking at other people”s site, that I wasn”t working on my own. And to be honest, that much research intimidated me. There are some really amazing sites out there and it made it difficult to start working on my own. But after I had a couple friends point out that I should be done with my site already, I decided to forget what everyone else was doing, and do something that was natural for me and fit not only the goal of my site, but my personality as well.

Patience
Once I got started I thought it would be a quick process. But since my site is a portfolio site, preparing the images took a decent amount of time. I didn”t realize just how long it took to prepare the mass amount of pieces I had. Additionally, I had to learn to patient when the code I drafted didn”t work immediately. Sometimes it was as simple as I had forgotten a colon, other times it was a deeper issue and it required additional inquiry and research to figure out. There were times frustration took over and I made simple errors. As soon as I employed patience, it was a much smoother process.

Caffeine Required
I”m a bit of a caffeine junkie to begin with, but building this site required more caffeine than normal. And really, I expect this will be true for me as I attempt to increase my freelance projects. I already have a “9-5″ job, so I was working on my site post-work, post-workout, post-dinner (sometimes…if I got around to eating), and on the weekends. I stocked up on the coffee, Bing”s and monsters. This not only kept me going and motivated, but provided a nice break to stand up and refill my mug. Speaking of breaks…

Breaks
I”m other passion is yoga. I found it essential to make sure that I took breaks from the computer. I would schedule reminders to make sure I got up and stretched. Sitting in a chair, staring at a computer for as long as we do is not healthy. It”s important to take a step back and take care of our bodies. I also found that when I took a break and stretched, I felt better when I returned to work. Any kind of exercise would apply to this, I just happen to be a yoga freak. As you can tell by the design of my website.

Celebrate the Small Successes
I do this with my print design and found it helpful in web as well. This works in tangent with the patience. I wanted my website done. But it takes time to put the whole thing together. I made sure to celebrate when I finished each page, got my shadowbox to work, etc.

The technical side of things is essential for web design. And that”s what the tutorials I read were focused on. These tips above aren”t technical, but definitely helped with my sanity and my physical well-being, which is equally important.

What tips would you add? How do you keep your sanity? I would love to hear from you.

An artistic beginning

July 17th, 2010  / Author: Saxxy

I have just finished the redesign to my site and am very excited for it. It nearly up-to-date and it has been quite a process! I have decided to start blogging in attempts to explore my art more and share it with others. Hopefully it will be a resource for others as well as a tool for my own educational purposes.

This is the start of a new adventure!