My job consists of designing invites, signs and programs for the events my company holds, amongst other things of course. But these projects are a few of my favorites. They really provide me with the opportunity to explore new design approaches and get creative. I go through the whole process of sketching out ideas first. It feels good to be able to go outside with my iPod and sketch. I let my intuition flow and detail whatever comes to mind. This particular event is surrounding an individual, so the first step was finding out about this person so that the theme could relate to them. All the details I received were that she is a quiet lady who lives in the mountains and likes to read and needlepoint. Here are some of my sketches:
Two of these options were chosen. The next steps for me were to commit the chosen ideas to the digital environment. This helps the rest of my team (and myself) see what they would actually look like. The transition from pencil sketches to digital sketches often surprises people. I usually get an, Oh! I had no idea it was going to be so pretty, or Oh! I had no idea it was going to look like that! Now, I don’t know if that says something about my sketches, or that the digital environment really brings something to life, especially with color, that alters someone’s opinion so much. Here are the options in the digital environment:
I wasn’t sure how they were going to turn out, myself. Especially the needlepoint options. But I am glad to say I think they turned out relatively well. And for a conservative company, I think they are decently innovative and cool-looking. The book option was chosen so I will be moving forward with that idea for this event, but since it was such a close tie in votes, I think the needlepoint idea may become the holiday card later this September/November.