Snow Fun in May

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Something I find interesting about my job, and really any job in marketing or where you have to plan far ahead, is that I am designing for events in December. It’s May and I’m sitting behind my desk trying to brand Snow Fun Blood Drives. What’s ironic is that the weather has been moody each time I’ve worked on this project. The weather wants to be sympathetic.

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These are the options I am sending to the client. A decent variety. This client is particularly difficult and I am providing so many options to hopefully satiate their need for ownership. Which they should feel. It makes sense. So hopefully they are satisfied with at least one of these options.

It’s interesting that this morning I deleted Option 4 and then decided to throw it back in just because. And every person on my team really like it. Made it to the final round. Interesting how that works. I may have just deleted it because it was the first one I designed. Who knows. I actually presented 17 options to my team and they narrowed them down to 6. Kind of sucked that my art director thought I grabbed images from the Internet to make up the last two options. She suggested I illustrate them all, which is what I did. I put a lot of time into drawing those images, scanning them, and then penning them in Illustrator. They are all original vectors. Can’t always satisfy everyone though. She only slightly contributes to my misanthropy.

At any rate, I’m super glad to have had so much time to work on this, and even though I just planted my garden I think head Snow Fun graphics turned out pretty damn good. I’m excited to hear what the clients think! Wish me luck!

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